Technical SEO Audit Services That End With a Fix List Your Developers Can Ship
When traffic drops, pages fall out of the index or AI tools ignore you, guessing wastes months. I audit crawling, indexing, speed and AI visibility, then hand you a ranked list of fixes written for your developers.
- Findings ranked by impact and effort
- Ticket-ready tasks, not a data dump
- A re-check after your team ships the fixes
Most Audits Begin With a Problem
Tell me which one sounds like you. It decides what I check first.
Traffic dropped and nobody knows why
Rankings slipped after an update, a release or a change nobody documented.
I check firstCrawl and index status, redirects, noindex and canonical changes, and release dates against the drop.
You migrated or redesigned
A new platform, new URLs or a new theme, and organic traffic has not recovered.
I check firstRedirect maps, lost URLs, internal links, templates and rendering.
Pages will not index
Content is live but missing from Google, or only some pages get picked up.
I check firstCrawl paths, sitemaps, blocked resources, duplicate and thin pages.
AI tools ignore you
Competitors get named in ChatGPT and AI Overviews, and you do not.
I check firstAI crawler access, schema, entity signals and which pages AI can read.
What I Check on Every Site
Each area is checked page by page, and every issue is confirmed by hand before it reaches the report.
Crawling and indexing
Pages that cannot be crawled or indexed cannot rank.
- Robots rules and noindex tags
- Canonicals and sitemaps
- Crawl paths to important pages
Structure and links
Authority flows through links, so weak structure holds pages back.
- Click depth and orphan pages
- Internal links to money pages
- Redirect chains, loops and 404s
Speed and rendering
Slow or half-rendered pages lose visitors and rankings.
- LCP, INP and CLS, and the assets behind them
- Content that needs JavaScript to appear
- Mobile layout and usability
Content and markup
Search engines and AI tools need clear, consistent pages to trust.
- Duplicate and thin pages
- Titles, headings and meta data
- Schema that matches the visible text
A Fix List, Not a PDF Nobody Opens
Findings arrive as tasks your team can put straight into Jira, Asana or a spreadsheet.
Ranked by impact and effort
Quick wins come first and big projects are planned, so developers know what to start on Monday.
One task per issue
Each task names the affected URLs, why it matters, the exact fix and who should do it.
Walkthrough and re-check
I walk your team through the list, then re-check each fix after it ships and confirm it worked.
Can ChatGPT, Perplexity and Google AI Find, Trust and Name You?
Being named in AI answers is a separate problem from ranking on Google. This part of the audit tests it in five steps.
AI crawler access
I check robots.txt, firewall and CDN rules for GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended. A blocked bot cannot read or cite you.
Prompt test
I run your real buyer questions through ChatGPT, Perplexity, Google AI Overviews and Gemini, and record who is named, who is cited and what is wrong.
Source analysis
I look at which pages and sites the AI tools cite for those questions, and where your competitors appear and you do not.
Page citability
I check for direct answers near the top, clear headings, matching schema, named authors and dates, and content that shows without JavaScript.
Brand and entity signals
I check that your name, description and profiles are consistent across the web, and where third-party sites mention you.
Sample layout with example data. Real results use your own buyer questions.
Why an Automated Report Is Not an Audit
Automated tool report
- Lists every warning, real or not
- Gives every issue the same weight
- Says what is wrong, not how to fix it
- Ends when the report is sent
My audit
- Confirms which issues are real and drops false alarms
- Ranks fixes by impact and effort
- Explains why it matters and how to fix it
- Includes a walkthrough and a re-check after the fixes
From Crawl to Shipped Fixes in Four Steps
A simple process built around your site.
- 01
Collect
I crawl your site and pull data from Search Console, analytics and AI visibility tools.
- 02
Verify
I confirm the real cause of each issue and remove false alarms.
- 03
Rank
I order every fix by impact and effort and write it as a task.
- 04
Hand off and re-check
We walk through the report together, then I check the fixes once they ship.
The Same Tools Search Engines Reward
Results From Audit-Led Work
Real outcomes from technical and AI visibility work I have led.
Need Help Fixing What the Audit Finds?
The audit shows what to fix. These services help you plan and execute.
SEO Audit Questions
Straight answers about technical SEO and AI visibility audits.
Send me your website and your question. I will reply with a straight answer.
Ask me directlyWhat is a technical SEO audit?
A technical SEO audit checks whether search engines can crawl, render, index and understand your website. It covers indexing, site structure, redirects, speed, Core Web Vitals, structured data and mobile usability. You get a prioritized list of fixes your developers can act on, not a data dump.
What is the difference between an SEO audit and a technical SEO audit?
A full SEO audit also reviews content, keywords and backlinks. A technical SEO audit focuses on the site itself: whether pages can be found, loaded and understood. I start with the technical layer, because content and links cannot help pages that search engines cannot reach.
What is an AI visibility audit, and why is it part of this service?
An AI visibility audit checks whether AI tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews can access your pages, understand them and mention your brand. It sits in the same audit because AI tools hit the same blockers as search engines. For ongoing work, see my AI SEO services.
Can a tool or ChatGPT do my SEO audit?
Tools find issues quickly, but they list every warning with the same weight and cannot tell which ones hurt your business. I use tools to collect the data, then confirm each issue by hand, remove false alarms and rank what is left by impact and effort.
How much does a technical SEO audit cost?
Cost depends on the size and complexity of your site, such as the number of pages, the platform and whether you have international versions. I agree a fixed scope and a delivery date with you before I start.
How long does an audit take?
Small sites take less time and large or complex sites take longer. I give you a delivery date when we agree the scope, and I walk you through the findings on a call when the report is ready.
Do you fix the issues too?
The audit gives your developers or agency clear tasks. If you want help with execution, I can guide your team, review the fixes and run a re-check to confirm everything works. Ongoing support is available through my SEO consulting.
How often should I audit my site?
Most sites benefit from a full audit every 6 to 12 months, and after any major change such as a migration, redesign or platform switch. A traffic drop or pages falling out of the index are also good reasons to audit sooner.
What Is Holding Your Site Back?
Tell me what changed and when. I will tell you what an audit would cover and whether it is the right next step.
